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There are several local SEO tools and software available that can help businesses improve their local search engine optimization efforts. Here are some popular options:

1. Google My Business: While not a traditional tool or software, Google My Business is a crucial platform for local SEO. It allows businesses to manage their online presence on Google, including updating business information, responding to reviews, and posting updates.

2. Moz Local: Moz Local helps businesses manage their online listings across various directories and platforms. It ensures consistent and accurate business information across the web, which is important for local search rankings.

3. BrightLocal: BrightLocal offers a suite of local SEO tools, including a local search rank tracker, citation builder, and review monitoring. It helps businesses track their local search rankings, manage citations, and monitor online reviews.

4. Yext: Yext is a platform that helps businesses manage their online listings, reviews, and local search presence. It offers features like location data management, review monitoring, and local search analytics.

5. Whitespark: Whitespark provides tools for local SEO, including a local citation finder, review management, and local rank tracking. It helps businesses improve their local search visibility and manage their online reputation.

6. SEMrush: SEMrush is a comprehensive SEO tool that offers features for local SEO as well. It provides keyword research, competitor analysis, and local rank tracking to help businesses optimize their local search presence.

7. Synup: Synup is a local SEO software that helps businesses manage their online listings, monitor reviews, and track local search rankings. It offers features like citation management, review monitoring, and local analytics.

These are just a few examples of local SEO tools and software available in the market. Each tool offers different features and functionalities, so it's important to assess your specific needs and choose the one that aligns with your business goals and budget.